3rd May 2011 | Healthcare goes online from NCR
In today's fast-moving life, when it is difficult to even take out time to visit a doctor, online health services that provide unbiased second opinion is a blessing. Start-up health portals like Ask4healthcare.com are providing diagnostic services after you detail in your symptoms.
"We wanted to create a platform for interaction between healthcare providers and patients as well as amongst patients with similar ailments - thereby providing transparency regarding best treatment options across India. With Delhi-NCR housing some of the top medical centers and with high proportion of tech savvy population always searching for guidance regarding best treatment options, this was a perfect place to launch from," said Rahul Kasliwal, Director, Ask4healthcare.com.
The portal generates its revenue from membership fee from patients which is Rs 600 for a family of four and Rs 450 for individuals. The membership offers discounts in treatment and second opinion from leading centers across different cities. It also provides creation and management of digital health records. Their second revenue stream is subscription fee from service providers and advertising revenue.
"In last two years we have over 2 lakh registered members or patients and the membership has been increasing at 12 to 15 percent," added Mr Kasliwal.
According to all these players who are driving the online healthcare revolution, the biggest growth drivers are increasing internet penetration, along with increasing awareness and expenditure on quality health products, such as branded nutrition. Moreover, with the busy life, scarcity of time and money, the convenience that an online health service offers is priceless.